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Design · Motion & Illustration

Frames that earn the pause.

Custom illustrations, animations, and motion graphics for video, ads, and the brand stories that benefit from movement.

Editorial still-life photograph for the Motion & Illustration service
What's included

Motion, with intent.

Every frame asks one question: does this earn the viewer's attention, or just fill time? If the answer is not yes, we cut it. The work spans custom illustration, motion graphics, explainers, and the reusable assets that let your video team stay on brand without us in the room.

I

Illustration

Custom flat, isometric, or editorial-style illustration drawn to fit your brand. Repeatable in style so it grows into a library, never the same licensed stock art every competitor in your field is also using.

M

Motion graphics

Lower-thirds, intros, callouts, and transitions, edited for cadence rather than for showing off. The animation serves the message, sets a pace the viewer can follow, and gets out of the way.

E

Animated explainers

Sixty-to-one-hundred-eighty-second pieces that take a complicated idea and explain it once, clearly. Scripted, storyboarded, and animated so the point lands without the viewer needing to rewind.

L

Logo + brand animation

A short, recognizable motion signature for your logo and a defined way it enters and exits. Two or three seconds that work as an intro, an outro, and a social sting, all drawn from the same idea.

S

Social + ad cutdowns

One piece, sized and re-timed for the feeds it has to run in: square, vertical, and wide, with captions baked in. Built to land in the first second, because that is all the autoplay scroll gives you.

V

Video templates

Lower-thirds, title cards, and transition kits your in-house video team can drop in themselves, on brand by construction. The recurring show or series stays consistent without a designer on every episode.

Motion is expensive attention.

A two-second logo animation costs more than a static logo did. A ninety-second explainer can cost as much as a small website. Motion only pays off when it earns the viewer's attention, and earning attention means restraint, not maximalism. The pieces that work are usually the ones that did less, on purpose.

We make work that holds up without sound, reads at thumbnail size, and does not depend on the viewer recognizing the soundtrack. The kind of piece that still works when a feed autoplays it muted, or when YouTube runs it quietly in an office cafeteria with no one's hand near the volume. If a frame is only there because the software made it easy, it does not make the cut.

Motion is strongest when it draws from an existing brand system, so it pairs naturally with brand identity and ships through marketing design. We also keep it deliberately rare on websites, where movement should guide the eye, not hijack it.

"The motion sting at the start of our talks made people stop scrolling on LinkedIn. Three seconds, no narration, brand-perfect."
How it works

From script to final cut.

Animation is expensive to redo, so we front-load the decisions. We agree on the idea and the storyboard before anyone animates a frame, then refine in stages where changes are still cheap.

01

Script + concept

We pin down what the piece needs to say, who it is for, and where it will run. The message and the length get decided here, on paper, before any visual style is locked.

02

Storyboard

We draw the key frames and the flow, in your brand, so you can see the whole piece as stills and approve the direction. This is where structural changes happen cheaply, before animation begins.

03

Animate

We build the motion, timing, and any sound or captions from the approved boards. You review a draft, give notes on cadence and detail, and we refine toward the final cut.

04

Deliver

We export every size and format the piece needs to run in, with captioned and silent versions, and hand over any reusable templates so your team can keep the look going.

Who it's for.

Motion and illustration fit companies with a product or service too involved to explain in a paragraph, brands that want a recognizable motion signature for their logo and video, and marketing teams running social and ad campaigns where the first second decides whether anyone watches. It fits in-house video teams that need on-brand templates to stay consistent across a series, and businesses tired of the same licensed stock illustrations everyone in their field already uses. We work with Jacksonville and Southeast organizations that have a real reason for movement, not a budget to burn on it. If a static graphic would do the job, we will tell you, because motion is only worth its cost when it earns the pause.

Questions

Common questions about motion and illustration.

How long does an explainer or animation take to produce?

A short logo animation or social sting can turn in 1 to 2 weeks. A scripted 60-to-90-second explainer usually runs 4 to 8 weeks, since most of the time goes into the script and storyboard, not the animation itself. We set the schedule in the proposal once the length and complexity are clear.

How much does motion design cost compared to static design?

More, and on purpose. A short logo animation costs more than a static logo, and a full explainer can run as much as a small website. That is why we push back when a static graphic would do the same job. When motion is the right call, we scope it clearly so the cost is known before we start, not discovered at the invoice.

Will the animation work without sound?

We design for it. Most social and ad placements autoplay muted, so we build pieces that read at a glance with captions baked in and a structure that lands in the first second. The work holds up whether the sound is on, off, or playing quietly across a room.

Do you write scripts and provide voiceover, or just animate?

We can do the whole arc: script, storyboard, animation, and coordinating voiceover or music. If you already have a script or talent, we work from what you have. We are candid in the brief about which parts you want to own and which you want us to handle.

Can our team reuse the assets after the project?

Yes. We hand over the final files and, where it fits, reusable templates like lower-thirds and title cards your video team can drop into future episodes. The illustration style is built to be repeatable, so it grows into a library you own rather than a one-off you have to recommission.

Schedule a call

Let's talk for 30 minutes.
No slides.

Tell us the project (length, channel, deadline). We'll come back with a fixed-fee quote and three style references.

  • 30-min discovery, no slide deck
  • Free written assessment, yours to keep
  • A clear proposal, no pressure

Or call us directly: 904-639-0003

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